Build segment (database)

Tier values: SILVER, GOLD, PLATINUM

NamePurpose

City containsGenderTier (SILVER/GOLD/PLATINUM)Tag (exact)Marketing opt-in (true/false)Purchased brandLine item typePurchase after (ISO date)Last purchase within (days)Dormant longer than (days)

Segmentation

Define audience groups using behavioral, demographic, and purchase filters for targeted campaigns.

Segments

Total Audience

383

Avg. Segment Size

128

Apple Buyers In KL

Cross-sell accessories

228

members

Filters applied

brand = Applecity = Kuala LumpuroptIn = true

Dormant 60 Day Members

Wake-up campaign

members

Filters applied

lastPurchase > 60 dayspointsBalance > 0

March Birthdays

Birthday automation

members

Filters applied

birthdayMonth = MarchoptIn = true

Available Filter Types

Purchase Behavior

producttypebrandamountrecencyfrequency

Demographics

agegenderbirthdaylocationcity

Membership

tierpoints balanceexpiring pointsjoin date

Consent & Channel

opt-in statusSMS consentWhatsApp consent